Privacy Policy

Last updated: 19 July 2026

Introduction

This Privacy Policy explains how Altura Automotive collects, uses, stores, and protects your personal information when you visit our website Alturaautomotive.co.uk and use our services for buying or sourcing vehicles.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We will only use your personal data as described in this policy.

1. Information We Collect

We may collect the following types of information:

Information you provide directly

  • Contact details: Name, email address, phone number, and any messages you send via enquiry forms

  • Vehicle preferences: Details about cars you are looking for, or part‑exchange information you share

  • Transaction details: Payment information, address, and documentation needed for vehicle sales or registration

Information we collect automatically

  • Technical data: IP address, browser type, device type, pages visited, and time spent on our site

  • Cookies: Small files stored on your device to improve your experience — see Section 5 for details

2. How We Use Your Information

We only use your data for these lawful purposes:

  • To respond to your enquiries and provide vehicle sourcing or sales services

  • To process transactions, payments, and complete vehicle purchase paperwork

  • To send you requested updates about cars or your enquiry

  • To maintain website security and improve our service

  • To comply with legal and tax obligations

We will never send you unsolicited marketing emails — you can opt in only if you ask to hear about new stock or events.

3. Who We Share Your Data With

We never sell or rent your personal information to third parties. We may share it only with:

  • Service providers who help run our website, process payments, or deliver documents (all bound by strict privacy rules)

  • Authorities such as the DVLA, HMRC, or law enforcement if required by law

  • Third parties only if you give us clear permission to share it

4. How We Store Your Data

  • Your data is stored securely within the United Kingdom / European Economic Area

  • We keep it only as long as needed: enquiry details for 12 months, and sales/transaction records for 7 years (legal requirement)

  • We use encrypted connections and secure storage to prevent unauthorised access

5. Cookies

Our website uses basic cookies to:

  • Remember your preferences

  • Help us understand how visitors use the site

You can turn off cookies in your browser settings at any time — this will not stop you from viewing our cars or contacting us.

6. Your Rights

Under UK data protection law, you have the right to:

  • Access: Ask for a copy of all personal data we hold about you

  • Correct: Update or fix any inaccurate information

  • Delete: Request we remove your data (where there is no legal reason to keep it)

  • Withdraw consent: Change your mind about marketing or data use at any time

  • Complain: Contact the Information Commissioner’s Office (ICO) if you have concerns at ico.org.uk

7. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, contact us at:

Altura Automotive

Email: info@alturaautomotive.co.uk